Getting Started as a Content Creator on SHOUT
Making money from the comfort of your own home has become significantly easier since the rise of social media content creators and influencers. However, the big question prospect creators ask themselves is how do I become a content creator/influencer?
At SHOUT, we have a platform of over 20,000 creators ranging from just starting out, to those who have grown their social media profiles with us by working with top brands such as Adobe, Printful, HeyDude, and so much more.
By working with these brands, you'll be marketing, selling, and promoting their products. This is just the start of what you can achieve in the User-Generated Content world.
Looking to learn more? You're in the right place.
What is UGC?
UGC stands for user-generated content. This is content that brands request from content creators and/or influencers surrounding their products rather than sourcing this content from professionals. In a nutshell, it's content that is created by everyday individuals rather than employees.
Benefits of UGC include raising brand awareness, authenticity and it has been found to boost consumer spending by 10% when compared to traditional forms of marketing. Types of UGC include is pictures, videos, audio and text.
At SHOUT, we offer various content formats, including Instagram and TikTok videos, as well as Instagram Stories, which is in production and will be released very soon! This helps creators and brands build their communities, providing mutual benefits.
Furthermore, UGC, in it's increasing popularity, has revolutionised content creation, making it widely accessible for all demographics making it highly profitable.
What Are The Different Content Creator Tiers?
You may have heard the terms Nano & Micro creators; this refers to the amount of followers a creator has and the size of their community. It’s a common misconception that a higher follower count automatically translates to greater value.
Nano Creators: Typically, these creators have fewer than 10,000 followers. They usually post more personal content and have tight-knit communities, making them excellent candidates for smaller brands looking to target niche markets. While their influence might be limited, their content is often perceived as more authentic. Additionally, nano creators tend to be more cost-effective to hire. Potential downsides include a smaller reach and slower results.
Micro Influencers: These creators usually have follower counts above 10,000. They target niche audiences and create content that resonates strongly within those specific groups. Though their engagement might be slightly lower due to a larger follower base, they offer a broader reach. Micro influencers might not have the same clout as macro or mega influencers, but they are trusted sources for reviews and recommendations.
At SHOUT, the distinction between these two tiers is minimal; we reward creators for their hard work by raising their ranking, allowing them to earn more as they complete briefs.
Top Tools for Content Creation
Now that you have (hopefully!) created your SHOUT account, you’ll likely want to know which tools we recommend to help you make the best content possible. While you can get started with just your phone, we have some great software recommendations for editing your videos and more, so you can up your UGC game. You can find the blog below, but if you'd like a quick rundown, keep reading!
1. ChatGPT:
This AI tool is perfect for generating ideas for all your UGC needs. You can copy and paste your brief into the engine and ask it to generate concepts for your video. You can also input your ideas and request modifications. We recommend experimenting with different prompts and feedback to achieve the best results. Overall, it’s a powerful tool that can elevate your UGC game.
2. CapCut:
We highly recommend CapCut as a starting tool for editing your clips. It allows you to combine your footage seamlessly and add eye-catching subtitles for convenience. Recently, CapCut launched a pro version for £8 a month, which is worth it for a smoother experience and excellent results.
3. Adobe Suite:
We have collaborated with Adobe for over a year, and both our students and creators have found it to be an invaluable resource for editing more complex designs and projects in a user-friendly way.
4. Grammarly:
This tool is excellent for checking on-screen text in your UGC videos. We recommend using it for any captions you write to ensure everything is clear and accurate, reducing the need for revisions. This way, you can produce content more efficiently.
On top of the above incredible platforms, we also generally recommend editing using the built in editor on both Instagram and TikTok as it ensures it optimised for the chosen platform.
To Conclude
In the rapidly evolving world of user-generated content, becoming a successful content creator or influencer is more attainable than ever. With platforms like SHOUT connecting you to major brands and providing opportunities for monetisation, the path to building your own online presence has never been clearer. By understanding the nuances of UGC, from its benefits to the various creator tiers, you can strategically position yourself in the market.
Equipped with the right tools—like ChatGPT for brainstorming, CapCut for editing, Adobe Suite for complex projects, and Grammarly for polished text—you can enhance the quality and engagement of your content. Whether you’re just starting as a nano creator or looking to expand as a micro influencer, embracing these strategies and resources will empower you to thrive in the digital landscape.
Ready to embark on your journey? Dive in, explore the creative possibilities, and watch your influence grow from the comfort of your home. The world of content creation awaits—let’s make some noise!
