Leveraging the Summer of Sports: Maximising UGC on TikTok
As the world gears up for "The Summer of Sports" with events like the Olympics and Euros, brands have a unique chance to boost their TikTok presence. With an expected 21% increase in user engagement, it’s the perfect time to leverage sports-related UGC content.
Leveraging the Summer of Sports: Maximising UGC Content on TikTok
This summer is shaping up to be an extraordinary period for sports enthusiasts, with events like the Olympics, Paralympics, Euros, and Wimbledon all taking place. Dubbed “The Summer of Sports,” it’s an opportune moment for brands to ramp up their content strategies on TikTok. The platform anticipates a 21% increase in user time spent during these months, providing an expanded audience for engaging content. As the Summer of Sports commences, as does the rise of user-generated content (UGC) on TikTok.
Understanding the Audience: Millennials and Gen Z
TikTok’s primary user base, Millennials and Gen Z, have an average attention span of 8-10 seconds. This underscores the necessity of capturing their attention swiftly with compelling hooks in all content. It’s crucial to relate as much content as possible back to sports, even for non-sports brands.
For example:
- Skincare brands: Showcase creators preparing their skin routines before heading out to watch the Euros.
- Food brands: Highlight the best snacks and drinks for hosting a sports watch party.
Harnessing the Power of Hashtags
TikTok has revealed an impressive 12.5% engagement rate for #Olympic videos, indicating the platform’s potential for sports-related content. To tap into this trend, brands should encourage creators to use relevant hashtags such as #euros, #olympics, and #paralympics, which already have billions of views. However, it’s important to keep in mind that if you’re using over 10 hashtags, your content may not be niche enough and therefore may be too broad to capture attention.
Conversational Style and Timely Updates
Creating conversational-style videos that discuss trending matches and games can significantly boost engagement. Keeping up-to-date with sports events allows creators to produce timely and relevant content, which resonates more with the audience. Content such as commentary on the latest match, hot takes and breakdowns will be your best friend this summer as opinion entices engagement.
Engaging Existing UGC Clients
It’s also a prime time to update existing UGC clients about the benefits of integrating sports-related content into their campaigns. This strategy ensures they stay relevant and take advantage of the guaranteed trends over the coming months. Which is exactly why we’re letting you know to hop on these trends while they’re still hot!
Highlighting Opportunities for New Clients
For sales teams, this summer presents a compelling case for bringing in new clients. Emphasising the increased activity on TikTok and the cultural significance of the summer’s sports events can help illustrate the perfect timing to launch campaigns. Think of fun ways to match your content and brand message to sports, you may be surprised what golden opportunities come to light!
Conclusion
Focusing on sports-related content this summer can significantly enhance your brand’s presence on TikTok. By leveraging trending hashtags, creating engaging and timely content, and keeping UGC clients informed, brands can ride the wave of “The Summer of Sports” to achieve higher engagement and reach. Contact us today to find out how to leverage the Summer of Sports in your campaigns!
