The Challenges of UGC and How SHOUT is the Solution
Creating User-Generated Content (UGC) can be challenging, from finding the right creators to managing campaigns and staying creative. That’s where SHOUT comes in.
Making user-generated content (UGC) for your brand is no easy feat. Brands and agencies can frequently run into problems/issues/walls such as limited time scales for finding the right creators, keeping organised, staying creative and turning organic UGC into ad content.
Thankfully, at SHOUT, we are the solution to all these problems. With our all-in-one platform, brands and agencies can rest easy knowing that their UGC is in capable hands, leading to higher conversions & more brand awareness.
When it comes to User-Generated Content, authentic content is key in the marketing industry. Authentic content allows for brand trust much more over polished ads that people are becoming more alert to and are skipping. Think about when your friend recommends you a product, you’re more likely to trust that review than the brand themselves marketing their product.
Therefore, using Content Creators, specifically Nano-influencers can make a big impact on your brand sales. Let’s dig into the common issues brands run into when starting in UGC, and why SHOUT is your new go-to to get the results you desire.
Finding The Right Creators for Your Brand
Let’s say your brand is a beauty brand, choosing a creator with a lot of followers, not in that niche would be ineffective. On SHOUT, we have a top-line filtering system where you can search by follower count & niche/interests. This way, you filter past those creators whose audience aren't in your shared niche, making your videos targeted and impactful.
Rather than cold-messaging creators on platforms like Instagram or TikTok, where your message may go unnoticed or be flagged as spam, SHOUT allows creators to come to you. Through our dedicated SHOUT app, creators are shown a list of all the briefs we have on our platform where they too can filter and search based on their own niche. When creators come to you, it takes the pressure off. They can apply and you can sift through the applicants with ease so you can find your perfect creator.
With SHOUT, you have the choice of doing all the work, letting the creators come to you, or a perfect mix of both!
Staying Organised Can Be a Nightmare
It’s very common for brands to use Google Sheets or Docs to stay organised when working with content creators. But this can be messy and confusing, going back and forth between them isn’t efficient and is error-prone.
We saw this problem and made it easy for brands to view and chat to the creators all in one platform, you can even pay them on SHOUT as well, meaning you don’t have to faff between tabs and can concentrate on one platform. Build your briefs, find your creators, review their content, and pay them - all in one platform. No more spreadsheets, no more outreach, no more bank-breaking content. Just success for your brand.
Running Out of Ideas is Frustrating
At SHOUT, we have worked with thousands of brands amongst different sizes and niches, so we’re pros when it comes to coming up with fresh ideas for your campaigns. Leave the thinking to us, or use our built-in Brief Builder to make campaign creation easy. Let them know what sort of content you’re looking for, how long you’d like it to be and even share some example content so that you can get exactly what you’re looking for.
Ad fatigue is real, using the same ads which have worked prior is an okay strategy. However, when consumers start to recognise your ads, they will be more likely to skip rather than interact. Use our AI-Assistant to come up with similar ideas that will keep your audience engaged so your ads won’t get skipped.
Organic is Okay but Ad Content is Better
Organic content can feel hit or miss at times, but with SHOUT, when you ask creators to make TikTok content, they will provide you with a spark code so you can boost it straight from their profile. Alternatively, If you’d like to run ads yourself, this is also possible with our Ad Content option, where you can download the user-generated content with a 2 year ad-license giving you the flexibility to promote the content as much as you like. Once the licence expires, renewing it is quick and cost-effective.
Why SHOUT is Your UGC Solution
At SHOUT, we know that UGC is more than just content – it’s a powerful tool for building trust, driving sales, and elevating your brand. Our platform is designed to simplify every stage of the process, from finding the perfect creators to managing campaigns, staying organised, and maximising your ad potential.
With SHOUT, you’ll not only save time and resources but also achieve the results you’ve been striving for. Authentic, impactful, and easy – that’s the SHOUT way.
Ready to take your UGC strategy to the next level?
