Unboxing Videos: Engaging User-Generated Content to Showcase Your Products

In recent years, unboxing videos have become one of the most captivating forms of user-generated content (UGC). These videos show the unboxing experience of a product from the moment the package is opened to the first impressions. 

If you want your brand to benefit from the engagement and trust unboxing videos create, keep reading as we lift the lid on what you need to know.

The Psychology Behind Unboxing Videos

Unboxing videos are far more than just an unwrapping process—they tap into a deep-rooted human instinct: curiosity. 

The unboxing experience also satisfies the anticipation and excitement of receiving something new. Watching someone else open a product triggers emotions like joy, surprise, and nostalgia while allowing viewers to imagine themselves in the same position.

The psychological appeal of product unboxing videos stems from their authenticity and relatability. Unlike traditional advertisements, which often appear polished or scripted, unboxing videos feature real people engaging with a product in a genuine, unfiltered way. These videos often generate a sense of trust, too. When customers share their personal experiences with a product, it adds a layer of credibility that traditional marketing methods can’t always achieve. 

The Impact of Unboxing Videos on Purchasing Decisions

Unboxing videos have a direct impact on purchasing decisions. Research shows that the more engaging and authentic a product’s portrayal, the more likely consumers are to purchase it. 

Here’s how unboxing videos can influence purchasing decisions:

Building Trust: Product unboxing videos provide transparency, showing what customers will receive in the box, how it’s packaged, and what features or benefits they can expect.

Creating FOMO: As viewers watch the unboxing process unfold, they can visualise themselves owning the product, which often leads to heightened interest and desire. The emotional connection established through these videos can make the product feel more desirable and stir up feelings of fear of missing out (FOMO).

Highlighting Product Features: Unboxing videos allow consumers to see the product in action, often highlighting key features that may not be effectively communicated through text or static images. 

Peer Influence: Positive reactions and satisfied customers can encourage potential buyers to take the plunge, knowing that others have had a positive experience.

Encouraging Impulse Buys: The reveal of a highly anticipated product combined with a positive reaction can prompt viewers to make an immediate purchase.

How Your Brand Can Benefit from Unboxing Videos

Unboxing videos have numerous benefits for your brand that go far beyond traditional advertising. Use these tips for unboxing videos to ensure you get the most out of them:

Enhanced Brand Authenticity: With consumers increasingly wary of traditional advertising, TikTok unboxing videos provide a refreshing and authentic look at a product. When customers or influencers share their unboxing experience, it offers a more honest portrayal of the brand, allowing viewers to make informed decisions based on real experiences.

Increased Engagement: Unboxing videos are highly engaging and shareable. They encourage interaction between the brand and its audience, as consumers are likely to comment, share, or even create their own videos in response. This increased engagement helps brands stay relevant and visible in their customers' social media feeds.

Building a Community: Unboxing videos foster a sense of community among customers. By encouraging consumers to share their experiences, brands can create a loyal following of advocates who are more likely to recommend the product to others. This community can amplify brand messages and contribute to a larger network of authentic content.

Generating Buzz: When influencers or customers post product unboxing videos, it can create buzz around a launch or promotion. TikTok unboxing videos are often shared across multiple platforms, creating a ripple effect that increases brand awareness and attracts new customers.

Boosting Conversions: Since unboxing videos highlight the product’s features and demonstrate how it works in a real-life context, they can help potential customers feel more confident in their purchasing decisions. This confidence can lead to higher conversion rates, particularly when viewers are convinced of the product’s quality and value.

Encouraging User-Generated Unboxing Content

The key to leveraging unboxing videos is to actively encourage the creation and sharing of this content. 

You can do this by incentivising your customers to create unboxing videos by offering rewards such as discounts, gift cards, or free products in exchange for sharing their experiences. Alternatively, you can create an unboxing challenge, encouraging customers to share their unboxing experience using a specific hashtag or theme. If you make the process of sharing these videos as easy as possible, you’ll also increase the likelihood of customers sharing them. 

Additionally, collaborating with influencers with an established following can extend the reach of unboxing content. SHOUT can help you find nano-influencers in your niche who can create unboxing videos that showcase your product perfectly while adding their unique flair

Repurposing Tips For Unboxing Videos 

Instagram, Facebook, YouTube, or TikTok unboxing videos don’t just benefit your brand on one channel; you can repurpose them to use them across all your channels as follows.

Social Media

Share unboxing videos from TikTok on your other social media profiles and create highlight reels of the best unboxing moments to build excitement and increase engagement. 

Email Campaigns

Including a customer-created video in an email can make the message feel more personalised and authentic.

Product Pages 

Showcasing product unboxing videos on product pages can give potential buyers an inside look at the product, reinforcing its value and usability. 

Blog Posts

These videos can supplement your blog’s product reviews or tutorials, offering readers a visual experience to complement written content.

Repurpose for Paid Ads

These authentic, customer-driven videos can resonate more with viewers than traditional branded ads, creating a more genuine connection with potential customers.

The Power of Unboxing Videos for Your Brand 

Unboxing videos are not just a trend; they’re an essential tool for brands looking to boost their credibility and create memorable customer experiences. By tapping into the psychology of anticipation and authenticity, you can use these videos to build trust, generate buzz, and drive conversions.

Let SHOUT help you maximise the potential of unboxing videos. Check out what we’ve done for other brands, and let us do the same for you!